Overview

Delta 360 Inc. is a Canadian-based software and technology provider, focused on delivering superior mortgage and lending solutions to the Canadian financial industry. The company’s LMS360 software solution is a complete end-to-end mortgage origination and servicing workflow-enabled platform comprised of various modules that allows financial institutions to streamline the entire origination process from receiving applications, through to underwriting, conditions management and funding.

Design Challenge

Delta 360 needed a design overhaul involving their branding, a compelling digital experience and customized environment optimized for their brand and unique marketing needs, to increase site traffic and showcase expertise.

The Process

My approach was to create a simple yet sophisticated and intuitive interface that would make it easier for potential clients to learn about the multiple products, and services Delta 360 is offering. Working with the creative director, we brainstormed about the functionality and goals of the website and to understand the needs of all user types. I designed the architecture concepts and I created the desktop wireframes and high-fidelity mockups by creating an easy-to-adapt UI for mobile screens. I helped define the brand guidelines using a colour scheme dictated by the brand logo and I created a collection of visual assets.

One of the challenging goals of the project was to fully explain to potential clients the multiple features offered by the company’s LMS360 software solution comprised of various software modules. My favourite tasks was to create a set of illustrations that would symbolize the software features provided.